approach : services

Strategic Marketing and Business Planning

Uncover and identify critical business and marketing strategies and objectives for maximizing opportunities. Work includes:

  • Business cases and plans
  • Marketing plans
  • Analysis and identification of new opportunities, markets and customers
  • Target audience profiling
  • Growth and revenue planning
  • Scenario planning

Integrated Marketing Planning

Develop results-driven customer acquisition, development and retention plans and programs. Work includes:

  • Direct response plans and programs
  • Online marketing
  • Email marketing
  • Affiliate and partnerships strategies
  • Direct mail
  • PR

Online Strategy

Assess current and future online opportunities and develop online marketing, service and product plans. Work includes:

  • Customer acquisition, growth and retention programs
  • Customer experience analysis
  • Online strategy and development

Initiative and Project Management

Lead and manage marketing initiatives, projects and teams. Work includes:

  • Project plan development (MRDs, budgeting) and documentation
  • Project management, oversight and facilitation

Customer Research Studies and Analysis

Uncover potential opportunities; understand customers, target audience(s), customer experience and relationships. Work includes:

  • Customer and market analysis
  • Customer experience research
  • Qualitative and quantitative research
  • User and usability research